On 1st January 2011, Gareth McCormack Photography became a member of the environmental organisation 1% for the Planet. Gareth's photos are a celebration of the natural world, and we're delighted to be giving something back. This year, as the name suggests, 1% of all our sales will be donated to support environmental causes and projects. This fantastic short film by 1% members Travis Rummel and Ben Knight gives a flavour of what the organisation is all about:
Founded in 2002 by Yvon Chouinard, the founder of outdoor clothing company Patagonia, and Craig Mathews, 1% for the Planet now has 1418 member companies. In 2010 alone they cumulatively donated more than $20 million to environmental causes worldwide.