Welcome to the new website at Gareth McCormack Photography. We've been developing the site since early 2010 with the aim of producing something unique in the photography world. We're not aware of any other independent photographers with websites that have automated RM image licensing. Yes, many photographers have linked their websites to online services such as Photoshelter, but to our knowledge no other independent photographer has created a stand-alone site with automated RM licensing.
So how does it work? Well, the images are now accessible directly from a search box on the home page. Once in the gallery of thumbnails you can click into a full page preview of a chosen image. The images are watermarked by default, but logging in with an email address and password gives access to unwatermarked previews.
Beneath the main image is a bar with a Create Licence link on the left hand side. Clicking on this reveals a drop down list of menu options from which you can build and price a licence. The selections and fields are based on the PLUS system (see http://www.useplus.com). This system been developed by the PLUS Coalition, an international non-profit initiative whose mission is to simplify and facilitate the communication and management of image rights. The list of options is fairly comprehensive, so you should always be able to find the image rights you need.
Once the licence has been created, you can add to cart and checkout like any other e-commerce transaction. After payment has been authorised, you receive a download link from where you can access your high-res images.
For the first time we've made all of our images available as prints. The vast majority are available as open editions. You can chose from three different sizes, presented either as a print only, a canvas wrap or fully framed. We've also made a selection of Gareth's best work available in limited editions of 30, again available in a range of sizes and presentation options. Some of the limited edition prints are new to the collection, while others have already been on sale and are becoming scarce - there are only 10 editions of Errigal Reflection (right) left for sale. The prints are made on Fuji Crystal Archive photographic paper from an exposure on a Lightjet 5000 printer, and shipping is free to any destination worldwide.