Brochure and Website Images
National Geographic Expeditions
The National Geographic brand is synonymous with the very best photography in the world, so Gareth was delighted to be asked to contribute imagery to the
marketing materials of National Geographic Expeditions, the adventure travel arm of the group. The company requires iconic photography to illustrate the their
range of travel destinations both online and in printed materials.
Over the years they have used many of Gareth's images, from locations as diverse as Patagonia, Iceland, France and Ireland.
They liked two of his images so much, they even used them for the front covers of their 2013 and 2016 brochures.
Printed, Online and Video Marketing Materials
So many of Gareth's photos feature his native Ireland, it comes as little surprise that he has a long-standing relationship with many of the tourism bodies
that promote the country. One particularly fruitful affiliation is with Tourism Ireland, the body responsible for attracting overseas visitors to the island.
Over the years Gareth's photos have been used by Tourism Ireland in myriad ways, helping to communicate the natural beauty of the country and the
wealth of activities it offers. His images and video clips have been used online, in printed material, in displays and advertisements in countless countries
across the globe. All in the name of promoting the very landscape Gareth holds so dear.
Supervalu Supermarket Murals
The Delta Group
When the Supervalu supermarket in Westport began a shop refit, the design agency The Delta Group contacted Gareth. They needed several large-format
mural images for display behind the fishmonger, butcher and deli counters. This was both an exciting and a daunting proposition. Exciting because Gareth already had a
depth of good imagery from the area, the reproductions would be huge, and they would be seen by thousands of people every week.
Daunting because this size of enlargement tests the technical integrity of an image to the extreme.
After close liaison with the printers, the murals looked fantastic, with an impressive level of sharpness throughout. Several other store
managers liked the result so much, Gareth was later asked to supply images for other supermarkets around Ireland too.
Ballycroy National Park Visitor Centre
Despite the natural splendour of Ballycroy National Park in County Mayo, visitor facilities were virtually non-existent for the first ten years of the park's formation.
Then the Irish government announced plans for a state-of-the-art visitor centre that would be built in Ballycroy village.
Gareth got a call while the visitor facilities were still at planning stage, and was soon commissioned to shoot a range of new photographs for the building's
exhibition galleries. These images were designed to illustrate the variety of landscapes within
the park, and were destined to be enlarged up to mural size, so had to meet the highest technical standards too.
Gareth visited the area many times, catching the heather in full bloom and producing a number of striking mountain panoramas. Once the shots were taken, close
liaison was required with the printer to guarantee the sharpness of the images as they were enlarged up to six meters wide.
When the visitor centre opened, Gareth was delighted to see the final layout, with his shots reproduced so prominently. Hundreds of
thousands of people now visit the centre each year, and Gareth's photos form a major part of their visitor experience.
John O'Driscoll Portrait
Gareth doesn't often shoot portraits, but when he does, his understanding of lighting and exposure imbalance is invaluable in achieving a balanced, professional result.
When Tourism Ireland requested a 'character portrait' of John O'Driscoll, the manager of eighteenth-century Strokestown House, Gareth was pleased to take the opportunity to engage in a different
sort of photography. The portrait had to show John in his working environment, showing both the man and the interior of this treasured Georgian mansion.
After visiting the house, Gareth selected one of the drawing rooms as the location for the shoot. Although there were several bay windows allowing plenty of natural light
to flood in, this wasn't enough to light the interior sufficiently. Gareth set up a flash umbrella to infuse the subject with more light, and took several shots of the scene at
different exposure levels. He then used a luminosity blend to bring the highlights from the windows and the shadowy areas of the room together, and to create an HDR portrait with a
pleasing and very natural look.
Liquidworx-Fit Science Cycling Team
This project began as a simple headshot of the individual members of the Liquidworx-Fit Science cycling team. The shoot was scheduled during a weekend training camp, but
poor weather made outdoor photography impossible. The best alternative venue was an empty retail unit nearby. This presented a background of an ugly cavity-block
wall, but the saving grace was a huge glass window letting in lots of soft natural light. Gareth balanced this light on the other side with an off-camera flash. There wasn't
sufficient room for a group portrait, but Gareth saw the potential to turn the individual headshots into a single image in post processing, where he also converted the ugly background
to plain black. The team were amazed to see the finished result, which went on to generate lots of attention on their social media channels.
Waterkampioen Shannon Boating Shoot
As the longest river in Ireland, the River Shannon is a magnet for boat lovers from home and abroad. So it was an obvious choice when Waterkampioen, a Dutch boating magazine,
were researching their feature on Irish river cruising. The magazine sent its own journalists to sample the delights of the waterway, but needed to commission
a local photographer to provide some stand-out shots for a cover or title spread. Gareth's experience of photographing the Irish landscape made him an ideal
candidate, and he was given a brief that required uncluttered boating shots capturing the mystical essence of the Emerald Isle.
The cool autumn mornings meant early mist would be a likely feature along the river, so Gareth arranged a dawn shoot, hoping the swirling mist would provide the ethereal
atmosphere required. The day broke perfectly, with a soft dawn followed by calm reflections. The river was bathed in light changing from pink to gold, and the photos captured the morning perfectly.
Salmon Processing Shoot
Though the bulk of Gareth's work takes place outdoors, he is sometimes asked conduct indoor photo shoots too. One such project arose in 2014, when he was contacted by Upstream Salmon,
an Italian company that imports Irish fish landed at Killala, County Mayo. The company wanted a range of photos to illustrate the process of turning raw, whole fish into smoked salmon fillets.
Gareth spent the morning at the salmon processing plant, documenting all the production stages from landing, de-boning and filleting to the smoking of the fish. As well as
producing a range of photos that could be used for marketing purposes, Gareth shared stories with the plant workers and came home with a very tasty supply of smoked salmon for his fridge.
Project: 'Secrets of the Irish Landscape' Documentary
Client: RTE Cork
In 2013, RTE, the Irish state broadcaster, produced a television series called 'Secrets of the Irish Landscape'.
Presented by popular wildlife personality Derek Mooney, the series consisted of three, hour-long, documentary-style programmes that explored the natural history of the country's landscape, flora and fauna.
The series was groundbreaking for RTE because the producers invited submissions from independent video makers for the first time. In the end they selected
work from just a handful of external photographers - one of whom was Gareth. The three programmes included around twenty of Gareth's HD video clips, featuring
landscape footage shot in various locations around the country. Many of his shots featured prominently in the trailers advertising the series, and in the opening sequences for the shows.
Above is a sample reel of some of Gareth's video footage and time lapse photography that appeared in the series.